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In the world of finance, the “market value” of a business or an asset, is defined as the price that could be agreed between a willing buyer and a willing seller.

Notice that there is nothing in this about intrinsic worth.

I come across many people who struggle with pricing and asking for money. Very often, they are self-employed, or working in the caring and creative sectors. Because of the personal nature of what they offer, it can lead to confusion about self-worth.

If you’re not clear about what you are worth to yourself, and about what you value, it’s easy to let what someone is willing to pay you, or not, define your worth. When this is internalised, you give your power away. Which in turn, makes it even harder to earn what you need.

Women find this particularly challenging, in part because we carry a collective conditioning as primary care givers. As a society, we don’t value nurturing – not of ourselves, others, the planet…

Nurses, artists, writers and farmers don’t earn anything like as much as say an industrialist.

So at a group level, our collective values are reflected in price. But at an individual level, it’s important to recognise that:

You are not what you are paid.

This can be a very painful subject for some, and there are many layers to it. If you’d like to discuss how I support people to go deeper into releasing the confusions and living freer lives, please contact me.